Abstract— The objective of this article is to identify the determinants of the adoption of new irrigation technologies in Moroccan agriculture. The research is carried out on a sample of 82 farmers from the Souss-Massa region (Morocco). The results from the estimation of a binary logit model show that the variables: Age, level of education, non-farm income, perceived utility, possession of a computer, farm size, access to credit, ease of use, influence the probability of adoption of new irrigation technologies among farmers. The theoretical and managerial implications of this research are discussed.
Keywords— Precision agriculture, technology adoption, irrigation, logit model, Souss-Massa region.
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