Abstract— The number of ethnic conflicts increased several times during last decades (Ukraine, Karabakh, Syria). The article presents a research of one of the main factors of ethnical aggression – informational influence, which always has an aim of changing the behavior of a person. The ethnical conflicts are structured on the bases of informational influence, symbols and social myths, images of the hero and enemy which can determine the intensification of aggressive behavior of different social groups. First phase of our research was the content analysis of information, provided by mass media in Armenia in concrete time – 30.11.2015 till 30.12.2015.In this article we will focus only on one common topic awareness and the discussion of ideas that emerged as a result of it. According to our investigation, the first place, as a repetitive topic, belongs to “Armenian Genocide”. During our study almost every day there was a reference to media agenda (events, conferences, exhibitions, book presentations, churches speeches) dedicated to the 100th anniversary of the genocide. In one day the word “genocide” was repeated 13 times. On the second phase the method of free associations gave the chance to output the following characteristics of Enemy (the Turk and Azerbaijani, the traitor, the deceiver, the villain, the governor tyrant) in representations of respondents. So, the sources of formation of prototypes of the national hero and enemy are the history of people, ethnic myths and activity of mass media, etc.
Keywords— informational influence, ethnical myth, national hero, enemy, mass media.
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