Abstract— The purpose of this study is to find out the marketing efficiency of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan. The result of this study indicates that there are four varieties in terms of beef cattle marketing on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan: direct marketing of marketing type I, intermediate marketing of marketing type II and III and long-processed marketing of marketing type IV. The marketing agencies involved in the marketing process of beef cattle are livestock, small-sized enterprises, wholesalers, final consumers or slaughterhouse. The result of marketing efficiency calculation shows that each marketing type of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara is considered to be efficient, ranging from 0 – 33%. After the calculation of marketing margin and farmer’s share, the most efficient marketing type is marketing type I (direct marketing), showing lowest value of marketing margin and highest value of farmer’s share. It is, then, followed by marketing type II (intermediate marketing), marketing type III (intermediate marketing), and marketing type IV (long-processed marketing).
Keywords— Marketing Efficiency, Beef Cattle, Kutai Kartanegara.
AD Publications is a rapidly growing academic publisher in the fields of Engineering, Medical-Health, Environmental Science and Agriculture Research. AD Publications is a registered organization broad-based open access and publishes most exciting researches with respect to the subjects of our journals. The Journals is being indexed and abstracted by all major global current awareness and alerting services.
The organization aims at undertaking, co- coordinating and promoting research and development. It provides professional and academic guidance in the field of basic education, Higher Education as well in the Technical Education. Our Aims is to Promote and support, High Quality basic, Scientific Research and development in fields of Engineering, Medical-Health, Environmental Science and Agriculture Research and to Generate Public awareness, provide advice to scholar’s researchers and communicate research outcomes.