Abstract— The study examined the cost and return of local chicken marketing in Mubi north local government area of Adamawa state. Data were collected from 120 respondents with aid of structured questionnaire using purposive and random sampling technique. Descriptive statistics, net income analysis, marketing efficiency (ME) were the analytical tools employed. The result revealed that local chicken marketing in the study area is mostly undertaken by the male gender (85%) who were in their active age between the age of 30-60 years. Majority of them had one form of formal education or the other and have marketing experience of more than five years. On the profitability of the enterprise a total variable cost ₦7887.00 was estimated using 2014 price of input and output. Cost of transportation accounting for 72.84%. The total revenue from the enterprise was estimated ₦13, 100 given the net income of ₦5213 an indication that the enterprise is profitable. A high marketing efficiency of 160% was computed an indication that the profit maximization motive of local chicken marketing is assured. It is recommended that the marketers should be motivated and encouraged with soft loans so as to expand their production.
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