Abstract— Technology startups going public to build a sustainable company that is public, as we see hot technology initial public offerings (IPOs) – Twitter, Alibaba, and the like-went to public in past years. We examine the IT-Producing IPOs versus IT-Consuming IPOs on their first-day returns and long-run underperformance. We investigate the social media content on IT-Producing IPOs versus that on IT-Consuming IPOs and find that IT-Producing IPOs are actively using Twitter to inform consumers while IT-Consuming IPOs are tweeting to getting feedbacks and inputs from consumers. In addition, IT-Producing IPOs dominate over IT-Consuming IPOs in terms of the attention attracted from social media users as measured by the volume of the social media content posted on them
Keywords— social media content, initial public offering, technologies.
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