Abstract— The banana market has grown considerably in recent years due to the increase in the supply of this fruit, both in quantity, quality and punctuality of the daily / weekly offer in the gondolas of hortifrúti retail establishments. Also, trade has grown due to increased consumer demand for this product, because of the change in people’s behavior for better quality foods, such as bananas. This work was carried out in the city of Lavras, Minas Gerais, Brazil, from 2002 to 2017, making monthly collections in hortifrúti retail establishments, using spreadsheets to record the quantities sold, gondola losses with information from the sector managers and per capita consumption made through the ratio of the quantity sold and the number of inhabitants of the city at each stage of the research, in order to know the size of the banana market in this city.
Keywords— Banana, Per capita consumption, Marketplace, Losses.
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