Background and Purpose: Charcoal is a residue that occurs from the results of decomposition of wood due to heat when most of the chemical components are carbon. One method of making wood charcoal is to use a stove. Charcoal is an important factor in determining the sustainability of the lives of surrounding communities that have long been running. Therefore the purpose of this study is to create a strategy based on the SWOT analysis to see if the charcoal business using mangrove forests can proceed or not.
Materials and Methods: Analysis of sustainable development strategies using SWOT Analysis which is one of the analyses used to formulate a strategy in an area of development. This analysis consists of 4 basic elements, namely strengths, weaknesses, opportunities and threats. These four elements come from two main factors: internal factors (strengths and weaknesses) and external factors (opportunities and threats). While the stages in the SWOT analysis.
Results: Analysis of public perception of the existence of charcoal trading business in the Bengkalis District gave a “Good response” with a score of 2.66. These results illustrate that the existence of a charcoal trading business does not provide a bad impact as long as it is in a location around a mangrove forest. The results obtained in the SWOT matrix diagram are in the fourth quadrant; show that the priority of the strategy is the Strength (S) and Threats (T) strategies. The components in these two strategies need to get more emphasis and attention so that the existence of a charcoal trading business can be sustainable.
Conclusion: The public perception of the charcoal long-standing regulation in the” Bengkalis Regency” is in the “Good category” which is a prerequisite in the development of continuous charcoal. The strategy for sustainable charcoal development is in quadrant IV, namely the S-T strategy.
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